Agreement Demonstrates First Significant Example of Major Independent News Website to Aggressively Promote Print Sales for All Publishers

New York, NY – August 13, 2008 – CoverAwards, the news website developed by Life & Style’s former editor-in-chief Mark Pasetsky, today announced a cross-promotional agreement with Universal News, the largest independent retailer in New York City and the largest independent retailer of international press in the United States.

Under the terms of the agreement, CoverAwards (http://www.coverawards.com) will feature links directly to Universal News’ online sales service (http://www.UniversalNewsOnDemand.com) within posts featuring a magazine or newspaper cover.

Consumers can purchase the individual magazine or select from 6,000 titles from around the world. Universal News offers consumers in NYC delivery in less than two hours, as well as cost-effective national and international delivery. In addition, CoverAwards will be promoted in Universal News’ chain of stores via video and Internet café promotions.

“This is significant news for the publishing industry which continues to face challenges in selling print copies,” said Mark Pasetsky, Editorial Director & Publisher, CoverAwards. “It represents the first example of a major independent news website that is aggressively promoting print sales for all publishers and at the same time not cannibalizing the print product. Today’s announcement also represents our commitment to continuing to build the CoverAwards’ brand among publishers, advertisers and consumers.”

“This agreement demonstrates Universal News’ unique ability to increase the print sales and improve sell-through for publishers in today’s challenging newsstand environment,” said Justine Kawas, Vice President, Communications, Universal News. “The direct links from CoverAwards to UniversalNewsOnDemand will help publishers reach existing newsstand buyers in a convenient fashion as well as new consumers that may not traditionally have access to their newsstand product.”

About CoverAwards

CoverAwards delivers a quick, visual take on the biggest stories of the day in celebrity, fashion, lifestyle, media, politics, special interest, sports and teen news. CoverAwards is published by Tecktonik Media, which is headquartered in New York.

About Universal News

Universal News is the largest independent retailer in New York City and the largest independent retailer of international press in the USA.

Contact:

Mark Pasetsky / CoverAwards / 212.243.8543 / mark@coverawards.com

Justine Kawas / Universal News / 212.594.3113 / justine@universalnewsnyc.com

New York — July 7, 2008: Tecktonik Media, the digital publishing company featuring CoverAwards.com, today announced the launch of Direct Blog Ads™ (http://tecktonikmedia.com/advertise/), a new approach in blog advertising.

“Direct Blog Ads are a combination between traditional blog posts and ads,” said Mark Pasetsky, Editorial Director & Publisher, Tecktonik Media. “Marketers are now able to promote their offerings in the place visitors are most engaged - directly in the blog. While the posts will look like a typical blog post, we will clearly mark the post as a Direct Blog Ad so visitors will know the difference.”

Direct Blog Ads are perfect for media and entertainment companies who are promoting shows, movies and events. It can also be used by companies who are marketing products that are specifically targeted to our visitors’ interests.

In order for companies to participate in the Direct Blog Ad program, content must be approved by Tecktonik Media and must be of interest to our blog readers. In addition, editorial is written about the content provided in the style of the blog.

Tecktonik Media was founded in 2007 by Life & Style’s former general manager and editor in chief Mark Pasetsky. Under his direction, the magazine became the fastest growing magazine on the newsstand. The magazine was also named the 2004 Magazine Launch of the Year by magazine guru Samir Husni. For more information on Tecktonik Media and our network, please visit http://www.tecktonikmedia.com).

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Features Commentary and News on Magazine Covers, Newspaper Covers and Web Site Home Pages from Around the World

NEW YORK, NY – February 12, 2008 – Tecktonik Media, founded by former Life & Style Editor-in-Chief Mark Pasetsky, today announced the official launch of CoverAwards (www.CoverAwards.com). 

“Our goal is to offer the media industry and consumers a place to converse about the hottest covers on the newsstand, as well as web site home pages,” says Pasetsky, Editorial Director, CoverAwards.  “We’re also interviewing editors in an effort to provide readers with behind-the-scenes stories.  In addition, we are breaking the latest ‘cover’ news on a daily basis.”  <

Pasetsky adds, “We’re ‘awarding’ best and worst covers in different categories, while the core of the site offers an in-depth analysis of covers.  For magazines and newspapers our criteria is based on a number of factors, including how it stands out on the newsstand, the strength of the cover lines, and the overall topic.  For web sites, we are reviewing new innovations, user-friendliness and design.” 

Serving as Managing Editor is Mara Siegler.  Previously, Siegler freelanced for a variety of daily newspapers and celebrity-focused web sites.   In addition, she managed her personal indie rock blog Brewed Fresh.  At CoverAwards, Siegler is responsible for breaking news throughout the day and can be contacted at mara@CoverAwards.com.

In addition to selecting covers directly from the newsstand, CoverAwards accepts submissions via email.  The email address is submissions@CoverAwards.com. The images must be high quality JPEGs at web resolution (72 dpi) and no smaller than 400 pixels wide.

Prior to launching Tecktonik Media and CoverAwards, Pasetsky was the Editor-in-Chief and General Manager of Life & Style.  The magazine was named the 2004 Magazine Launch of the Year and the fastest growing magazine on newsstands in the country.  Pasetsky’s Internet and TV experience includes serving as Vice President of Communications for MTV Networks’ Online Division.