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A typical post today on the news site, CoverAwards.com, shows the new Sports Illustrated cover. “With five gold medals and counting, it’s easy to say that Michael Phelps is stealing the show,” the post says. “And Sport Illustrated debuts its latest cover featuring Phelps. Click here to buy it now!” The “click here” link brings you to Universal News on Demand, a site built by Universal News — a bricks-and-mortar magazine retailer that carries some 6,000 titles.

“This will help build buzz for publishers,” Mr. Pasetsky said. “I don’t think there’s anything more valuable than creating a discussion around a magazine cover.”

For the complete article, click here.

From NYMag.com: “Pasetsky has started a blog that is fascinating and gross and wonderful all at once, like a silkworm…

It’s called Cover Awards, and on it Pasetsky weighs in on the covers of various weekly magazines, noting what he would have done differently…

Click, don’t scroll, your browser to this hot new site immediately.”

For the complete piece, click here but a word of caution: Yes, that’s me in a Cowboy hat. That picture was taken at a Halloween party! I have to admit it’s not my best look.

The former general manager and editor in chief of Life & Style magazine, Mark Pasetsky, is launching a blog, Coverawards.com, where he will survey and critique the covers of popular magazines and newspapers. According to Folio, which first reported the news, Pasetsky said he wants to “offer the media industry and consumers a place to converse about the hottest covers on the newsstand, as well as Web site home pages.” The site is owned by Pasetsky’s start-up, Tecktonik Media.

Click here for full story.

Thank you to Nicole Zerillo for the great write-up of CoverAwards in the February 18, 2008 issue of PR Week!

Mark Pasetsky, who served as Life & Style’s general manager and, later, its editor-in-chief, today announced a launch of a Web site that will cover, at least in part, his old magazine. The blog, CoverAwards.com, will feature content focused on magazine covers, newspaper covers and Web Site home pages. Click here for the complete article.

“The readers see the celebrities as their friends,” says Mark Pasetsky, former Life & Style editor and the current head of CoverAwards.com. “You wouldn’t call your friend by their last name when you go to see them. The people who buy these magazines know these stars, and you don’t want to insult their intelligence by using a last name.”To view the full article, click here.

“As head of communications for the online division of MTV, Mark Pasetsky spent much of his time branding the group’s C.E.O., Nicholas Butterworth. The idea was to establish Butterworth as a cutting-edge digital pioneer by getting him booked to speak at music and industry conferences and convincing reporters to quote him as an expert in industry publications.

“It was a full-time job to build up his brand,” Pasetsky says. “He was basically on a speaking tour half the year.” After realizing how much time he was devoting to executive branding, Pasetsky eventually decided to form his own consulting company.”

Click here for the full article.

FBNY Exclusive: Former Life & Style EIC Helps Launch ‘Daily Candy’ for CEOs

The hipsters have Flavorpill. Cool dads have Urban Daddy. Young i-bankers have Thrillist. But where can CEOs turn for lifestyle advice? Mark Pasetsky, former Life & Style EIC and founder of Tecktonik Media, is here to help.

In conjunction with Tom Taraci, CEO of TJT Motivation, an incentive marketing firm, Pasetsky launched Taraci.com, a site aimed to help the bosses we love spend their hard-earned cash. As editorial director, he creates content around vacations, restaurants, products and more curated by Taraci, a self-proclaimed foodie and travel expert.

Taraci says the goal of Taraci.com is to inform CEOs about the wealth of luxury opportunities, as well as to drive traffic and attention back to his company and its luxury brand catalogue, The Taraci Collection. “[The site] is a lifestyle play for CEOs,” Pasetsky adds, noting that incentive marketing is a $50 billion a year business.

Initial sponsors for Taraci.com include Canon and Marriott.

Full release after the jump.

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